London City Airport signs newspaper deal
11.05.08
The London City Airport has signed a deal with the Evening Standard for the newspaper to become its exclusive media partner. The agreement will see the newspaper distributed for free to all incoming passengers in a move that is expected to boost the paper’s print run by over 10,000 copies a day, with the number set to grow alongside London City Airport's expansion.
The 'long term deal’ will mean the Standard is the only London newspaper to have branding across the airport, through new digital screens in both the check-in and departure lounge areas. It will also see the launch of a dual branded Eros card, offering cardholders a range of exclusive discounts on air fares and on purchases at retail outlets, bars and restaurants at the docklands airport.
Opening offers on the card include a 15 percent discount on all BA non-UK bound flights (excluding Amsterdam) and a 20 percent discount on Austrian airlines flights to Vienna, Bangkok and Tokyo. More flight offers are expected to follow.
Richard Gooding, chief executive of the airport, said: ‘There is a very natural synergy between the Evening Standard and London City Airport. Both our brands target a premium London audience that are influential and demand quality.'
'The Eros Card is an easy, convenient and quick way to buy a paper. Readers of Evening Standard will benefit from the multitude of offers with the new card. We look forward to our ongoing successful relationship with London’s quality paper.’
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