Innovative advertising campaign launched
14.02.07
London City Airport passengers can use their mobile phones for quick access to the latest news. CNN is running a campaign targeting the airport's mostly business passengers using a combination of new technology and posters.
The campaign is using Bluetooth and infrared devices developed by proximity marketing firm Hypertag that make it possible for news to be beamed direct to mobile phones. The devices have been installed in poster panels at the airport. Passengers using the airport will be able to access CNN's mobile news website by sending an SMS from their phone.
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